Although most of us know that we need to promote our products and our services, some of us still believe we’re too small to invest in a promotional campaign. And while a full-fledged marketing effort may too much for your business, it is however crucial to your success that you’re involved in some marketing activities. Putting a few simple strategies into action will make a significant difference to your business and will surely help in reaching your intended audience. After all, if you don’t spread the word about your business, no one will know you’re out there.
What is Your Marketing Really Costing You?
Small business owners are justifiably concerned about the expense of marketing their business. Many look at marketing as a line item in their budgets, and minimize marketing expenses in order to maximize profits. But to grow your business and be more profitable, you need to evaluate the costs of marketing from a broader perspective.
CANSPAM’s Effect on Marketing
The CANSPAM Act just passed here in the US, so I decided to call Loren McDonald, VP of Marketing for EmailLabs, on his views about how this would affect the marketing industry. Just for some background information: “EmailLabs is an email marketing solutions company that empowers corporations with leading edge emarketing solutions.” (from the site)
Creative, Inexpensive, and BIG Value Marketing Gift Ideas
“Tis the season to be jolly!” A great attitude is easy to have when you design your gifts with a lot of thought and don’t allow the experience take you to the cleaners.
Marketing Research Using The Internet
My Internet market research methodology takes about five minutes per topic. The goal is simply to determine if the topic has suffient demand/profitability characteristics on the Internet. I like to turn things into numbers so that apples can be compared to oranges.
Marketing “Gurus”: Do You Need One?
Its become fashionable to bash marketing “gurus” nowadays. There are some for whom the prospect of even looking at someone as a “guru” is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.
Viral Marketing
What does viral marketing mean. To market a product in such a way that it may continue to bring in sales into the future. The best example of this is affiliate links in an ebook or newsletter. When a newsletter goes out to a marketers opt in mailing list or he gives away a free report or a free ebook inevitably somewhere in the content is an affiliate link or a link to another one of the writer’s products.
An Action Plan For Marketing Your Web Site
Build it and they will come. That might have worked in 1995 when the web was new, but today that’s a fallacy. With more than 3.2 billion web pages competing against yours, if you don’t promote it, no one will come.
10 Important Marketing Tips
Each of the following Ten Marketing Tips is based on a highly effective – but often overlooked marketing tactic. How many are you using? How many have you overlooked?
Rules of Engagement for Successful and Safe Email Marketing Campaigns
In the direct marketing arena, email is surely the best thing that has happened since bulk mailing rates were introduced. The cost involved with sending thousands or even millions of sales letters by email is almost negligible, when compared to the cost of mounting a similar direct marketing campaign through traditional ground mail.