The environment is changing rapidly. The core temperature of the search engine sector is continuously growing warmer as interest in search-advertising increases.
BlowSearch Hires Joe Holcomb To Lead Marketing Efforts
For a search engine like BlowSearch, making inroads into the ultra competitive search engine market is no easy task.
Differentiation — Smart Marketing Strategies for the Solo Entrepreneur
Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors?
Good versus Bad Guerilla Marketing
I’m really into guerilla marketing. I think gorillas are cute, and Che Guvera always struck me as a fashionable type of guy.
Search Engine Marketing Survey in France
On February 2005 Zdnet (Cnet) France and Imitiki organized a search engine marketing survey. This survey was targeted to…
Marketing or Selling — Which is more important?
A question I often get from clients and students goes something like this: “I’ve been collecting marketing ideas… and I have a drawer full! I also have a stack of promising leads I’ve accumulated. And I know it’s important to stay visible, so I do a lot of networking, but then I just end up with more names in the stack. How do I prioritize all this?”
Writing Marketing Copy That Sells
When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them.
Test Your Website Marketing Knowledge
Here are 5 questions to flex your mental muscle to. The answers and explanations are at the end – no cheating now!
Getting Paid for Your Marketing Materials
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here’s how to do it.
Holistic Search Marketing – Organic and PPC
It has been just over ten years since the public release of the first modern search engine, AltaVista. Infoseek, Lycos, HotBot, Northern Lights, and dozens of others quickly followed AV.