Differentiation — Smart Marketing Strategies for the Solo Entrepreneur
Are you ever frustrated or hesitant when you talk to prospective customers because you can't readily explain why they should…
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Tag: differentiation
Elite Positioning Brings Higher Profits
Imagine spending the same amount of money on marketing and performing the same amount of work to deliver your products…
Branding Basics
Branding is the process by which you attempt to differentiate your business from your competitors. Just as a brand will…
The Make-Break Point: Your USP
Your USP (Universal Selling Proposition) will make or break your business. Let me put this differently. With a great USP,…
Cruise on in to Profits: Market Your Services This Unique Way
Whether you're a professional public speaker, therapist, business consultant, coach or entrepreneur, being an Enrichment Lecturer on a cruise ship…
Define Yourself to Find Market Share
Sometimes, finding the right product or service to make your own is to find someone else's version of the same…
Beat Your Competition Without Cutting Your Price
One way to beat your competition is to charge less for a similar product or service. But you can also…
