The citizen journalism phenomenon known as blogging has now reached the attentive and contemplative eyes of one third of the Internet population according to statistics released by comScore Networks. That’s 50 million sets of eyeballs, the majority of which, according to Gawker, seems to be connected to (gasp) upper middle class young males. And with that news, e-marketers around the country are calling emergency meetings as we speak.
Marketing Effectiveness is Not Measured by Response Rates Alone
Two things are certain.
Internet Marketing Training: What to Look Out For
Almost everyone these days has seen or heard of story about an average Joe making a fortune through Internet marketing.
DoubleClick Indexing Search Engine Marketing Campaigns
The company has unveiled the Performics 50 index to reflect overall activity of of the search market.
Writing A Business Website Sales/Marketing FAQ
Everyone on the web thinks they can write a FAQ. But then why are so many FAQs so lacking? How often have you read a FAQ and thought, “that didn’t tell me anything I needed to know!”?
Outsourcing Marketing
If your business has limited marketing resources in terms of people, expertise and materials then you might want to consider outsourcing your marketing functions to an independent marketing professional or a marketing and promotions agency. Small businesses, downsized companies, and expanding corporations all have different reasons to outsource.
Buzz Marketing: Marketing to Non-marketable Customer
Buzz marketing, also known as word-of-mouth marketing’ guerilla marketing’ or stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising.
Silver Surfers: Successful Online Marketing to Seniors
If you are marketing to an older audience, don’t discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy.
Billboard Marketing
Billboards, banners and signs have long been a great way to market a product or service. This method is sometimes referred to as ~outside advertising~ because you can find banners, bumper stickers and much more around all over the place. It was one of the earliest methods of marketing and still is effective today.
Relevancy – the New Black for Online Marketing?
Information Overload
With information overload rapidly killing traditional forms of online advertising – today the key to effective marketing is relevancy.