In today’s world, it seems that almost any topic is open for debate. While I was gathering facts for this “refer a friend” marketing program article, I was quite surprised to find some of the issues I thought were settled are actually still being openly discussed.
The Top 5 Benefits of Email Marketing
A good email marketing campaign can help you:
IT Marketing Secrets on Seminars and White Papers
In order to sell a solution, you have to build awareness that there is a problem. Once you have built that awareness, you need to build awareness that your firm can solve that problem.
Use Integrated Marketing to Deliver Results
If you’re looking to maximize the return on your marketing spend, than you need to develop an integrated marketing campaign.
IT Marketing: Using Testimonials
In IT marketing, testimonials can be a great selling point for your business. In this article, you’ll learn how to use testimonials to your fullest advantage.
Marketing’s New Black
What’s black and white and read all over? The answer to this limerick used to be “a newspaper.” Today it’s the Blackberry.
SEO versus Marketing: The Fine Art of Copywriting
Forget everything you’ve ever read, heard or seen about web marketing. Forget the marketing gurus and poo-bahs who tout the need for SEO (search engine optimized) text. The information upon which you’ve based your on-line marketing strategy is outdated. It is soooo last millennium.
Positive PR As a Marketing Tool
While controversial issues frequently attract attention they can also alienate potential customers.
PR: Most Bang for the Marketing Buck
Back in late December, I wrote a post for my blog about the disagreement between Katie Paine and John Wagner over the value of measuring communication.
Digging Deep To Get The Most From RSS Technology for Marketing
An integral part of getting the most from RSS is really understanding how RSS works as a technology — basically understanding its structure and how to best use it to get more readership and better search engine rankings.