Avenue A | Razorfish, an interactive agency and buyer of digital online media, have released their annual digital outlook guide for marketers and advertisers.
Your Marketing Soundtrack – Punk or Disco?
While I’m finishing the book, I wanted to do a quick post about “Punk Marketing: Get off your ass and join the revolution.” Richard Laermer, my cohort in crime at the Bad Pitch blog, wrote it with Mark Simmons.
Investing in PPC Marketing or SEO – a Company Decision
As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to increase their exposure and reduce their advertising spend.
Why Does Marketing Hate Usability?
I hate to admit this because it feels selfish and I don’t want to appear like a usability activist. But. It secretly bothers me when I see conferences or seminars on website marketing that don’t offer a session on user centered design. I always wonder why this is. Is usability that scary?
Email Marketing Remains Consistent
A new study from Forrester Research, "Email Marketing Comes of Age" finds that 97 percent of consumers and 94 percent of marketers are using email. For marketers, consumers who embrace email are their most valuable customers.
Consumers who are fans of email spend more online, make impulsive purchases, are willing to pay for convenience and communicate with others about ads and emails they value.
Press Releases for Marketing
Press releases were originally designed as a communication tool between company PR staff or public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a direct to consumer communication tool.
Gadget Spark – Great Marketing Idea
Do you ever hear of a new marketing idea and think to yourself, ‘Man – wish I had thought of that!’?
William Cross, who many of you may know from SeoFox, sent me a press release concerning the launch of his new company, Gadget Spark. Gadget Spark is the first company out the door to market custom Gadgets for the Windows Vista Sidebar.
According to Microsoft,
Product (RED): Smart Social Marketing?
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign.
Social Media Marketing – the Latest Buzz
When Strategic Marketing Montreal (SMM) came on the scene in 2002, there was very little confusing competition for that acronym, SMM.
The Easiest Blog Marketing Opportunity Ever
Photography has been a passion of mine for a very long time. When I was younger, I had considered having a career as a photojournalist, but over time that slowly morphed into just a passionate hobby.