Every industry has its lingo, its own internal jargon. Language has a tendency develop on its own, especially within more isolated sub-groups. But there is also a macro level to it, pervasive word couplings people used when seeking specific results.
Ask Not What Your Marketing Can Do For You…
Ask.com has seen brighter days. It’s one thing when nobody thinks you can compete with Google (Yahoo and MSN have yet to accomplish that), but it’s quite another to lose continually despite all efforts.
A Basic Lesson On Marketing To The “Wego”
Raise your hand if you have heard the term "blego." Ok, that’s probably not a good experiment since I can’t see you … but it’s an increasingly common word being used to describe the hyperactive egos of many bloggers.
Email Marketing Council Merges With EEC
The Direct Marketing Association has announced it will merge its Email Marketing Council with the Email Experience Council in an effort to strengthen the multichannel marketing environment.
iPhone and Your Online Marketing Campaigns
Yes, yes, I know. If you hear the word “iPhone” again, you’re going to puke. Whether you are an Apple hater or an Apple lover, one thing is clear – iPhone will have an impact on the way people use the Internet on the go. So even if you are not a gadget freak, you should at least be interested in how the release of iPhone will impact your online advertising campaigns.
So how might the iPhone affect your online marketing efforts? In a few ways:
Mashup and Marketing to Teens
Ever feel like you don’t have your finger on the pulse of the “Y” generation?
New Marketing Sherpa SEM Benchmark Survey
Marketing Sherpa is running their 4th annual survey for the next Search Engine Marketing Benchmark report.
Marketing to Teens
Yesterday we covered some recent studies to help those of you marketing to teenagers online. Today we have one more:
Email Marketing And Landing Pages
Email marketing campaigns need better landing pages according to a Silverpop study "8 Seconds to Capture Attention: Silverpop’s Landing Page Report."
Cutts Likes “Look Into Search Engine Marketing”
Robert Scoble and Matt Cutts have two of the most recognizable names in the search engine industry. So when Scoble does an interview that gives “[a] look into Search Engine Marketing,” and Cutts compliments him on it, the 20-minute piece may well be worth a look.