Orange is a huge communications corporation. Research In Motion is a top wireless device company. And now Kristof Fahy has moved on from those places of business to Yahoo Europe, where he’ll serve as vice president of marketing.
How Do You Measure Social Media Marketing?
Nathania Johnson recently tagged me to respond in her post “A Meme about Measuring Social Media Marketing” – asking me to answer the question that is plaguing us all these days regarding the best way to measure social media marketing.
Truthfulness Over Perfection Valued In Marketing
Alan Scott, Dow Jones & Co. SVP and chief marketing officer, said it’s a cool time to be a marketing guy, as consumer expectations of businesses have changed with the rise in blogs and social media.
A Common Theme at BlogWorld: Conversational Marketing
This was the first annual BlogWorld conference held in Las Vegas on Nov. 8th and 9th. It was a two day conference and was filled with marketers, bloggers, PR professionals, etc. I attended the following sessions:
Twitter as a Tool for Marketing & PR
In a previous post on MyBlogLog tips, I had mentioned a series of social media marketing posts Online Marketing Blog will be publishing where many of the tips will actually come from the community they’re about.
Recommended Online Marketing & PR Reading List
At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included – Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.
Speaking Publicly on Online Marketing
They say you should face your greatest fears head on and public speaking has been one of mine since I was a kid. Being shy didn’t help during those school speech assignments one bit. Anyone with me on that one?
Having worked in the search marketing/web dev business since 1997, it was only 2 years ago or so that I began to speak at events about SEO, marketing with blogs and online public relations. I think there were 3 speaking events that first year. This year it looks like 16 and there are already 8 events booked for 2008. Things can change quickly in internet time.
When is Facebook Marketing Spam?
Following Friday’s post, I returned to ask Tanya Cottrell about when it’s appropriate to market to Facebook members by posting on members’ walls. Here’s what she had to say:
Facebook Marketing: A Marketer & Member Speaks
In response to my column last week about Facebook, I received an email from Tanya Cottrell, a student at San Diego State University, and her experience struck me as a great example of a ‘small business’ approach to Facebook. With her permission, I’ve excerpted some of her thoughts below. I welcome your stories on how you’re using the network.
iLike’s Expanded Cross-Platform Marketing Tools
UPDATED: Yesterday music-based social networker iLike made marketing music via a multitude of social network and web sites a lot easier with new services that enable single source updating.