Tag: Marketing

Relationship Marketing King: Wal-Mart Still No. 1

The economists are still telling us how bad the U.S. economy is, but don’t say anything about the bad economy to your local Wal-Mart greeter.

His or her employer just witnessed revenues grow by 12 percent in 2002, to $246.5 billion. He or she will probably proudly let you know that Wal-Mart Stores Inc. was just ranked number one-again-by Fortune magazine, leading the top 500 corporations for a second year in a row.

How do they do it?

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