Rethinking The Product Life Cycle: Brand And Segment Maturity For The Next Century
The product life cycle has been part of marketing strategy since the late 50's. All of us are either intuitively…
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Tag: Marketing strategy
A Framework for Sales and Marketing Collaboration
In this article, we'll try to add some detail and offer practical action items for sales and marketing when approaching…
21 Truths About Generating Qualified Leads
Over the past 35 years, I have been involved in the development and deployment of scores of business-to-business lead generation…
20 Make It or Break It Direct Marketing Questions
Testing is a more important factor in direct marketing success than ever. Why? Increased pressures on revenue expansion while holding…
Dynamic Marketing: Seven High-Powered Success Strategies
Marketing is about results. Key to achieving results is your ability to be adaptive and forward-thinking -- involved in a…
Achieving Involvement: Wiles and Devices for Lifting Direct Mail Response
One of the definitions of “involve” is “to bring into a situation from which escape is difficult.” That’s exactly what…
Five Keys to Direct Marketing Success
Direct marketing can help virtually every type and size of business today. But making it work is becoming more difficult…
Five Ways To Promote Your Unique Business Identity
Where's the Beef? These words became a national catch phrase in the mid 1980's and catapulted the Wendy's hamburger chain…
Lee Marc Stein Answers Direct Marketing Questions
You can't fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term…
Small Biz Spring Growth Tactics
Now that Old Man Winter has hit the road, small businesses can increase cash flow this spring and summer by…
