Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate…
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Tag: Marketing strategy
Conscious Consistency: The Principle Of Repetition
If you take a look at the marketing materials of most Fortune 500 companies, you'll notice that they all have…
Traffic Analysis – Turning Traffic Into Sales
Question: About 5 months ago I started on a quest to make the best site possible, with the best content…
Weighing Risk and Reward
For years, one of my favorite quotes has been "you can't steal second base with one foot on first." Too…
Keep ‘Em If You Got ‘Em: 3 Ways To Build Customer Loyalty
The most valuable, sustainable, defensible asset that any professional service business has is its existing relationships. Everything else (everything else)…
Tame The Marketing! E-Newsletters Grow With Content
In this e-newsletter review, Michael Katz, e-newsletter expert, has a few key suggestions for Darryl Antonio's travel newsletter: tame the…
Tips for Writing Effective Sales Copy
Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how…
Tips for Writing Effective Sales Copy, Part 2
Pay particular attention to your headlines. This is where you sell the sizzle, not the steak. Your headline must articulate…
Building Consumer Confidence
Consumer confidence is far more difficult to build and sustain online than it is offline.
Optimizing Your Sales Letter
If you sell a product online, there's a good chance that you have a sales letter for it. Hopefully you've…
