It’s Not WHAT You Know, It’s WHO You Know
I wish I could tell you it wasn't true. I wish I could tell you the nay-sayers and critics were…
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Tag: Marketing strategy
Branding – It’s More Than Just Your USP
When you mention the word "branding" most people automatically think of USP (unique selling proposition). The overall - and incorrect…
To Increase Your Advertising Effectiveness – Stop Selling!
How many times have you heard the old adage, "The customer doesn't want a drill, he wants a hole in…
Get Business Now: Play by the Marketing Rules
Marketing a business is like any game. If you know the rules you are much more likely to win. All…
What You Need To Know To Assure Success In Promotions
Marketing a business can be a huge challenge. However, if you have systems in place, you are consistent in implementing…
Case In Point: Getting Your List To Respond
We all wish we could have ultra-responsive mailing lists, don't we? The dream of most marketers is to send out…
To Make Your Copy Sell – Make A Personal Connection
Copywriting is, in it's most basic form, a salesman. You aren't there in person to speak with the prospective customer…
Putting Together the Pieces To the Marketing Puzzle
When I started in advertising...too many years go to admit to...I began to notice that most "do-it-yourselfers" were making the…
The Most Important Thing to Know About Advertising
I am often asked, "What is the most important thing to know about advertising?" The answer is simple, although it…
Do It Like A Pro – How To Create A Brochure
One of the most effective and long-standing methods of advertising is the use of a brochure. This miniature corporate profile…
