Should I pay per click or use SEO?
Your website is a business. Every visitor you get has a cost. You might say that search engine traffic is…
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Tag: Marketing strategy
6 Sexy Secrets to Attract Clients
Have you wondered why movie stars and models are such effective spokespeople?
The Eleven Tenets Of Reality PR And Why You Need To Learn Them
PR is a hard job. You get rejected almost as often as actors looking for their big break. Journalists loudly,…
Marketing With a Lead Generation Sonar
A common mistake online businesses make is when they attempt to market their company, web site or product through institutional…
Quick Copy Critique Cases
Here are two short copy critique transcripts taken from questions I've answered over the years. Of course, my Power Prescription…
To Brand or Not to Brand?
The shift that marketers are making from institutional marketing to what I call "directional" marketing is a rather interesting one.…
Solving the SEO Equation
I can't even begin to tell you how many times I've heard the statement, "I get tons of traffic, but…
“How to Promote Your Coaching Practice with Book Discussion Groups”
If you enter a room with 300 people, chances are you won't find a single coach there. That's why when…
“Change Is Threatening Your Business”
You may publish this article without charge in your ezine, web site, ebook or print publication so long as the…
My Eight-Step Formula for Writing Long Copy
A lot of people ask me how I write copy. Of course, there's way too much information to squeeze into…
