Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am…
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Tag: Marketing strategy
O.K., Show Me The Value!
Let's start with a question: with public relation's obvious values, I really wonder why any organization intent on achieving its…
The Simple and Surprising Marketing System That Builds Sales
Is your business doing as well as you'd like? Why not? Pause for a few seconds to think about the…
Shift to Full Power Marketing
Marketing should run like a car's engine. Give it the right fuel and you'll enjoy steady acceleration when you step…
SEO Versus Simple Marketing Strategies
While there are articles upon articles about search engine placement, key words, meta tags, etc., the real issue is not…
What’s Hot in CRM
There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example,…
Customer Loyalty vs. Satisfaction: Is There a Difference?
I spent time recently with one of my clients who had just recently spent considerable time and resources to survey…
Targeting … How We Used it To Increase our Direct Mail Responses by 200%
A few years back we were marketing a specific type of packaged creative service through our dm consultancy. The service…
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece…
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what…
