Reach or Frequency? … Which Adds More $$ to Your Bottom Line?
Lets say that you have been given a budget of $10,000 (not including creative costs) to sell a new $800…
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Tag: Marketing strategy
10 ways to work through a business slowdown
In running any kind of business, it's inevitable that sometimes business will slow down. This might occur due to an…
The 2 Minute Paradigm, Convert 400% More of Your Traffic to Sales
Discovering the Two‑Minute Gap When I was nine, I drove through a speck of Oklahoma that felt more like a…
How To Make More Money … The Trend Is Your Friend!
Stock Market investors know it. Commodity traders know it.
I WANT To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways…
How Much Should I Spend on Advertising My Site? Part II
In part I we looked at three things you need to decide before you can calculate how much to spend…
Don’t Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from…
The Sales and Marketing Myth
There is one myth about sales and marketing we need to address. The myth is: Mass marketing eliminates (or replaces)…
Magnify Your Profits
Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn't you…
Neither Rain, Nor Sleet, Nor Spam Filters
This week I had the good fortune to meet with a couple who own one of the dating services that…
