Should You Market Your Services at a Trade Show?
As a fundraiser for a homeless shelter, I did lots of trade shows. It's a lazy, "attraction" method that works,…
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Tag: Marketing strategy
PROVEN ways to get Traffic to YOUR Site
What ever you do on the internet, you must bring traffic to your site. There are many reports, courses and…
Affiliates! Take your Share of the Cake Now! – Extract#1
Chapter 1: Select your partners carefully 1. Choose the right affiliate programs: An affiliate agreement is a business relationship between…
The Big-Pay Off — Brand Value
Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility…
Play it Again Sam
The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What…
Revealing the Roots: The Process of Building Brand
How is branding different than marketing? Branding is not so much different from marketing as it is an element of…
Understand Brand
Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring…
Doubt PR’s Clout? Don’t!
Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L. I don't…
Marketing to Peacocks
Years ago, I was conducting research on the personal grooming habits of the American consumer. The research highlighted one segment…
How to Write Copy That Turns More Website Visitors into Buyers
You're getting lots of visitors, but not a lot of sales. How can you increase the number of buyers without…
