Theres More to Marketing ROI Than Meets The Eye
All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000…
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Tag: Marketing ROI
Taking the Mystery Out of Marketing
Knowing where to start to improve your marketing can be a bit of a mystery. Is it your marketing message,…
How to Drive a Stampede of Laser Targeted Traffic Using Postcards
Why Postcards Still Deliver Real ROI Imagine earning $4 for every visitor who lands on your website. Imagine the same…
Can Toll Free 800 Number Domains Pay Off?
The toll free number 1-800-Get-Rich belongs to the Resorts Casino Hotel in Atlantic City. Perfect vanity number for a casino,…
Marketing is a Long-term Investment
"Dig your well before you're thirsty" is the title of a wonderful book by Harvey Mackay.
Why Investors are Afraid of Search Engine Marketing
The Search Engine Strategies conference, in San Jose, is full of exuberant professionals and entrepreneurs eager and excited to learn…
The Added Effectiveness of Promotional Products in Your Marketing Plan
Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into…
Visibility Equates to Higher Profits
One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment…
PR: Focus on What Matters!
Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary,…
The Killer Secrets on Effective Advertising through Ezines
Everyone knows there's a world of information and services on the Internet. So what does that mean for your business?…
