Smarter Marketing in a Slow Economy
More often than not, when times get tough marketing gets the bullet. In some cases where there has been an…
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Tag: Marketing ROI
Should You be Advertising Your Services?
You offer a reliable, quality service. You know that if more people knew what you can do, you'd increase sales.…
Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury - useful,…
Mind The Gap : Bringing You, Your Prospects and Your CFO Closer
As a marketer, don't you love it when someone in finance or operations (or even a neighbor) asks, "What is…
Why I Don’t Want a #1 Pay-Per-Click Search Engine Listing
Pay-per-click search engines are backward. - Your site is listed in the search results according to pertinent keywords and key…
In Your Face Advertising
As most of you already know, I'm a full time merchant on the Internet for 6 years. I understand the…
The Ultimate PR “Scam”
It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience…
What is Not Measured is Not Managed: Tracking the Success of your Brand Investment
Many companies acknowledge the importance of brands as assets that hold leverageable value and can build and sustain competitive advantage.…
Understanding Search Engine Results Pages
Question: Since registering with LookSmart and paying $400 for the link, we have had significantly less enquiries than before we…
Magnify Your Profits
Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn't you…
