Case Studies On Blogging In The Corporate World
This session discusses issues facing companies that want to take advantage of the opportunities blogs afford.
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Tag: marketing analytics
Web Advertsing: Its All About the Click Thrus!
Working in research and development for a large infomercial company, I had many opportunities to do large advertising campaigns with…
Email Marketing ROI Alive And Kicking
MarketingVox points to a story from eMarketer which cites data about email marketing and the return on investment associated with…
Theres More to Marketing ROI Than Meets The Eye
All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000…
Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum.…
PPC ClickFraud: It’s a Bigger Problem Than You Think
Pay per click search engine advertising is one of the most popular ways to promote a website.
How to Track Online Marketing ROI Using Cost-per-Action
As the online advertising market is poised to grow nearly $10 billion over the next six years, it's essential that…
Cleaning Up Your Marketing
Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet (not to mention the…
Tracking the Success of Your Ad Campaigns
A common concern of advertisers is how to cost effectively track ad campaigns without having to have expensive tracking software…
Marketing–Art or Science?
Two recent articles are trying to keep business to business marketers planted on terra firma.
