Getting the R in ROI from Web-Generated Leads
You've been asked to provide an ROI justification for online lead generation. So what's the problem?
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Tag: marketing analytics
Accounting for Non-Attributable Business Results
Trying to assess the impacts of marketing on business performance is a daunting task, celebrated long ago by John Wanamaker's…
Overture’s New Advertiser Service Enhancements
Overture launched three new advertiser service enhancements designed to simplify sponsored search marketing and increase qualified leads for advertisers worldwide.
Measuring & Managing Visitor / Customer Retention, Part 2
Measuring Potential Value with LifeCycle Metrics This whole potential value measurement issue is, of course, the big problem embedded in…
Measuring Online Ad Effectiveness, 2004
Research and Markets has added Measuring Online Ad Effectiveness, 2004 to their offering. The old mantra of advertising, Wanamaker's Rule,…
WebTrends Discusses MPM
WebTrends Participates in Marketing Performance Measurement Initiative With Other Technology Innovators and Top Marketers.
Search Engine Chart Depicts Back End Relationships of Search advertising
According to Kevin Lee, Did-it's CEO, "The paid search matrix search engine relationship chart is as popular as our free…
Are You Getting the Most Out of Your Database?
Imagine how much simpler your life would be if you had all your business contacts together in one place.
5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now!
Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich!
How To Use Database Marketing To Skyrocket Your Online Profits
Here's some simple yet POWERFUL ideas on how to use Database Marketing to skyrocket your online profits...which will have a…
