Tips and tricks to write engaging blogs. From understanding your audience to SEO optimization, this guide covers it all.
AI Services & Tools Revolutionizing Marketing
Discover the top AI tools that are revolutionizing the marketing industry. Learn how AI is transforming predictive analytics, social media management, email marketing, content creation, and customer experience.
Navigating the Changing Landscape of Local Search Marketing
Local search is only one sliver of the search marketing game, but it is an increasingly important one, and one that is changing rapidly. These days people are going to the web to find local businesses, sometimes more than even the phone book. Having a presence in local search is imperative for any small business, but just as imperative is being able to compete for visibility.
Marketing Best Practices for Long Form Video
The Interactive Advertising Bureau (IAB) has released its "Long Form Video Overview." The organization says that long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. The overview is designed to provide marketers and agencies with guidelines to better understand and make the most out of their digital video campaigns.
Social Media Marketing Not Working on Women
A study from ad:tech Chicago and Q Interactive’s "Women Channel" found that women don’t seem to be incredibly influenced by social networks when it comes to purchasing decisions. In fact, 75% of the thousand women surveyed claimed that they were uninfluenced by these channels.
Fanning the Flames of the Viral Marketing Fire
Social news is the largest source for igniting campaigns, according to Greg Finn, Director of Internet Marketing at 10e20. This was discussed in a session called Igniting Viral Campaigns: Leveraging Consumer-Generated Content at the Search Engine Strategies conference in San Jose.
Making Money With Social Media Marketing
Social media marketing can be a very effective thing, and at SES San Jose, more than a few people drove this point home during a session called "Turning the Social Web Into Real ROI." The session focused on Facebook, in particular.
Coverage of the SES San Jose conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
OgilvyOne Worldwide CEO Hails Digital Marketing
Brian Fetherstonhaugh, the chairman and CEO of OgilvyOne Worldwide, gave a presentation at SES San Jose today titled "The Adaptive CMO: A New Paradigm for Digital Marketing." In it, Fetherstonhaugh stressed that marketers do indeed need to get online.
New Mobile Marketing Guidelines Open for Public Review
Mobile marketing is going to become increasingly hard for businesses to ignore. Just look at how much mobile advertising is already going on.
Twitter Most Linked to Social Site in Email Marketing
According to Email Data Source, Twitter has become the most linked to social media outlet in email marketing campaigns. Email Data Source collects, analyzes, organizes, and archives millions of marketing messages to provide competitive intelligence and analytics to the email marketing community.