Six senior US marketers have posted their thoughts and opinions on why they believe blogging matters to marketers:
White Papers, Lead Generation – Key for BtoB Marketers
Complex sales cycles make the development of multi-modal marketing strategies critical.
Link Baiting: What You Need to Know
Comprehensive guide on link baiting: its importance, strategies for success, potential pitfalls, and ways to measure effectiveness.
Analytics Analysis for Search Marketers
Attending Omniture’s Web Analytics Summit has made me realize the extent of segmentation and analysis an analytics suite can provide for an organization.
Social Media Burying Marketers
Now that Chevy has demonstrated how an advertising campaign can work with some online tools and lots of user participation, the era of the high-priced ad agency account could be viewing a blood-red sunset.
Marketers Out Of Touch With Customers
On the heels of the previous post, which has some saying “CRM is dead,” comes a very interesting article by Barney Beal.
Business Blogs: Old School Marketers Take Note
Not everyone is keen on starting and maintaining a business blog. They are not at the top of everyone’s business or marketing plan. While that might arrive as a shock to most of you; it’s true.
Unique Online Marketing Opportunities for Marketers
Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed.
What If Marketers Published APIs?
In the technology and Internet industries, a lot of companies publish what’s called an application protocol interface, or an API for short.
Marketers on RSS: The Best Of
What do savvy marketers have to say about RSS? What are their top tips?