…If you haven’t heard the news, you need to read this post.
The second installment of Jo Han Mok and Matt Bacak’s Internet Millionaire Incubator hits Singapore this Friday.
Marketers Should Be Terrified By This!
A panel of young adults moderated by Guy Kawasaki which should be very interesting to marketers and anyone in the mobile business.
Processes that Marketers Use
Sometimes I ask marketers about what processes they use and it’s a good test to see who works in a big company and who works in a small one.
Big company types either lament that their processes are hopelessly outdated or they list off exactly what they do with their chests puffed out in pride. Small company marketers roll their eyes and say that they don’t need any processes and that "procedures" just weigh them down when they are trying to get work done. I think the word "procedure" is part of the problem.
Marketers vs. Lawyers (Sears)
Every company is interested in online community and Web 2.0 functionality today, and retail giant Sears is no exception. After seeing a post by Bill Green at Make the Logo Bigger about the retailer’s first effort in this area, I can only conclude that Sears outsourced their community development to their corporate legal team. Signing up for the My SHC Community requires agreeing to an ultra-lengthy privacy policy that Green concluded didn’t offer much privacy.
Marketers Can Pay For Blog Buzz
The Nielsen Company has found that high blog interest, or buzz around new product launches is closely related to paid media spending.
eBayer Auctions Personal Data To Marketers
People sell all kinds of stuff on eBay. The past brings us listings for immortal souls (deleted), Britney Spears hair (mostly deleted), and even cruel Christmas presents (deleted pronto). And now someone is selling his personal data to the highest bidding marketer.
Big Company Marketers Need to Influence
I was talking to the Web team for a large multinational company today, emphasizing the importance of setting up governance to make sure that the entire company mobilizes around their marketing efforts.
At one point, they stopped me and said, "No, we don’t have to do that because we have the whole team here."
Unfortunately, unless it’s the CEO talking, that’s never true.
Marketers Not Investing Enough Online
Suggesting that media is past due on shifting its focus to online promotion, a new study reveals that broadband users are spending nearly half their spare time online – and the other half becoming paler and fatter.
Lazy Internet Marketers Fail
The biggest obstacle that will stand in your path as you start and travel along your Internet Marketing journey can be encapsulated in one word: Laziness. Conquering it is key to reaching your money goals.
People keep asking me why I say that 90% of Internet Marketers drop out of the industry within 6 months.
Marketers, It’s Your Fault Kids Are Fat
There are at least two sides to this and we’ll try to address them both. The Center for Digital Democracy is looking to the US government to regulate the marketing of unhealthy food to children online.