SEW Live – Marketers: Digg Is Done, YouTube Won
Marketers should think twice before focusing on Digg.com to produce traffic. Search Engine Guide Editor-in-Chief Jennifer Laycock began her presentation…
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Tag: marketers
Marketers Step Into Google FOG
It wasn't too long ago that a possible Microsoft purchase of Yahoo would have spooked the living daylights out of…
Do Search Marketers Need One More Ad Vendor?
I'm constantly asked which search engines a rookie paid search advertiser should work with. Obviously, everyone should take part in…
Marketers Learning Value of Social Networks
Fox Interactive Media - and about half a dozen other companies - conducted a study to determine the value of…
Marketers Should Care About Google’s DoubleClick Deal
For those of you who turn off your computers on the weekend, you should know that Google announced Friday that…
Closed-Loop Marketers More Likely to Reach Goals
As I've written before, I'm a big proponent of using closed loop feedback to improve marketing and lead generation ROI. …
Survey: Search Marketers Happy With ROI
According to a study conducted by Jupiter Research, sixty five percent of advertisers will increase their spending in search marketing…
Marketers Still Cold To SMS Ads
While mobile data use has doubled since 2003, mobile marketing has been slower to grow, according to a new study…
Marketers – Must They Specialize?
I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think…
Display Ads Remain Important To Marketers
According to new data from TNS Media Intelligence, Internet phone company Vonage spent over $185 million on display ads in…
