The majority (70%) of ad agency and media buying executives plan to increase budgets for viral video marketing in 2009, according to online marketing firm Feed Company.Even with the industry’s support for viral video, the benchmark for viral video success remains unclear.
One Fifth Of Marketers Buy Advertising For News Coverage
One in five senior American marketers polled said they had bought advertising in return for a news story about their company or product, according to a survey sponsored by PRWeek and Manning Selvage & Lee. The Marketing Management Survey, conducted annually in May, polled 252 chief marketing officers, VPs of marketing, marketing directors and managers about digital media and marketing ethics.
Hitwise Shows Social Graphs To Marketers
New Hitwise data illustrates what we all already knew: people are liable to use more than one social network. The accompanying report gets into some of the interactions between networks, though, and how marketers may react.
Digital Marketers Want Better Tracking Tools
Only 19 percent of interactive marketers can make campaign changes in less than 24 hours according to a new report from Sapient "Interactive Marketing Survey."The Interactive Marketing Survey found that marketers lack the tools to optimize their marketing efforts across the full spectrum of digital channels. More than half felt "only somewhat confident" or "not confident at all" in their firm’s ability to track campaigns on multiple channels in real-time.
Most Email Marketers Offer Unsubscribe Option
The majority of email marketers (96%) include an unsubscribe function in their emails in compliance with the CAN-SPAM Act, according to a report from email firm Lyris.
Pharmaceutical Consumer Marketers, Online Innovations
Manhattan Research, a healthcare marketing services company, has revealed the latest findings from their Cybercitizen(R) Health v7.0.
Marketers Begin Search For World Without Google
After Google’s little message to the link-selling public last week, there seems to be a consensus: It was more of a warning shot than actual penalty, as traffic was not affected; and it is a reminder to diversify.
Marketers Plan for More Social Media Benefits
It’s always nice to see another bit of research supporting the business use of social media. This one comes from Prospero Technologies, which provides businesses with a social media platform including blogs, widgets, article commenting, ratings and reviews and other tools.
Top Challenges for B2B Demand Generation Marketers
I’m here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5.
1. The Growing Committee
Email Marketers Struggle To Deliver
AOL ranks the lowest for email deliverability for marketers and Google’s Gmail is the best for deliverability according to a survey from Dot Email.