In uncertain—well, frightening—economic times it stands to reason that businesses would be looking to trim their budgets where they can. Some think that means advertising will naturally suffer. On the contrary, when is there a better time to seek new customers?
Hot Or Not, Market Pulls Web Interest
MSN Money drew nearly 16 million unique visitors in May 2008, a site record, showing how even the roughest of times can’t stem an interest in money.
Global PC Market Up 16%
Global PC shipments hit 71.9 million in the second quarter of 2008, a 16 percent increase over the same time period in 2007, according to Gartner.PC shipments in the United States reached 16.5 million in the second quarter, a 4.2 percent increase from 2007. PC shipments rose during the quarter, despite the sliding economy. This was due to vendors cutting prices on PCs due to economic conditions.
Report: 2011’s Online Ad Market To Be Worth $106B
The worldwide Internet ad market will be an exciting place for the next few years, according to a new report from IDC. By the time 2011 rolls around, online advertising still won’t have replaced traditional methods, but a whole lot more money will be involved than what we see today.
Report: Europe’s Online Ad Market Growing Fast
It’s mildly amazing to see another report about 2007 trickle in. The contents of the report are interesting, too, as Europe’s online advertising market apparently expanded by about €4 billion since the year before.
Midday At Yahoo: Market Cap Slides
Shares of Yahoo climbed as high as $29.73 on Friday ahead of optimism about a Microsoft-Yahoo deal, but Steve Ballmer’s decision to dump the deal after market close rattled Yahoo stock today.
YouTube, Google Video Grab 77% of Vid Market
Google may dominate around two-thirds of the search market, but the company’s grip around the online video market is tighter. Hitwise reports that YouTube and Google video combined grab over 77 percent of US video visits.In March, YouTube snagged 73.18 percent of US visits, a 32 percent increase over March 2007. Despite decreasing by 52 percent, Google Video maintained third place at 4.06 percent, compared to 8.42 percent last year.
Search Market Was A Big Spender In 2007
SEMPO, today released the results of its annual State of the Market Survey and the results indicate that the search marketing industry has exceeded the project spending allocations that were expected in 2007 and that the overall consensus from marketers it that the industry will continue to positive growth.Here are key findings from SEMPO’s State of the Market Survey:
Craigslist Making Gains In Classified Market Share
Traffic to classified advertising site Craigslist has steadily increased over the past year. Hitwise has an interesting analysis about the sites growth.U.S. visits to Craigslist were up 93 percent year over year last week and in the Hitwise Classifieds category Craiglist properties, grew 137 percent. The site ranked #23 last week based on share of U.S. Internet visits, up two spots from a month ago and six spots from three months ago.
Market Aspects Of Microsoft-Yahoo Furor
The tricky thing about describing stock prices is that they change as you write. They’ll likely have changed even more by the time you come across this article. Still, for owners of Yahoo’s stock, that’s a good thing, because it’s absolutely skyrocketing right now.