Tag: making

Copywriting Makeover: Making An Emotional Connection – Part 1

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.

Copywriting Makeover: Making An Emotional Connection – Part 2

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been.

Making the Case for Customer Profile Management

Take a look around any airport, shopping center, or restaurant and you’re bound to see people using anything from mobile phones to BlackBerries to pagers to access both voice and data services. As telecommunications customers use more services like text messaging, multimedia messaging, and personalized content delivery over more types of mobile devices, the relationship between the customer and his service provider becomes more complex.

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