Even though Windows Vista hasn’t been received with quite the fanfare Microsoft would have liked, the fact remains that the integrated desktop search functionality represents a potential snag in Google’s master plan for continued dominance within the industry.
Glam Media’s $18.5M Makeover
Fashion and lifestyle online “hub” Glam.com has a round of fundraising and gets an $18.5 million facelift.
Perl Artistic License Gets A Makeover
The Perl Foundation published drafts of both the Artistic License version 2.0 and its Contributor License Agreement, seeking public comment on both.
Hanging out with the Extreme Makeover: Home Edition Crew
A couple months ago, the fabulously popular Extreme Makeover: Home Edition came to Phoenix. And, I had the luxury and luck to be able to get a full pass on the set, roam around wherever I wanted to go.
Copywriting Makeover: Making An Emotional Connection – Part 1
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.
Copywriting Makeover: Making An Emotional Connection – Part 2
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been.
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2
In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer’s buying process, and the inability of the current copy to support the search engine goals of AEwebworks.
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1
When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifestyles, and a multitude of other elements are “musts” before writing one word of copy.
Copywriting Makeover: Its Not About YOU, Its About THEM
I’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And – most importantly – they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specialty, soy-scented candles.