From a business standpoint, one of the critical advantages social media bring to the table is the ability to tap into what important segments of the population are thinking. GM Vice Chairman Bob Lutz, for example, is on the record claiming that the Fastlane blog has provided him with better intelligence than any traditional form of market research.
Is Google Going to Start Listening to Its Customers?
As Karen Wickre of the Google Blog team says it’s been quite A year in Google blogging.
Cool Listening and Podcastings 3rd Anniversary
I was in the UK at the weekend to organize a couple of things re my move there next week.
Another Test of ‘is Microsoft listening?’
Rod Boothby, a manager with Ernst & Young, has an awesome post about what he wants from a Web Office, among other things.
Podcasting – Is Anybody Really Listening?
Is it me, or is everyone podcasting these days?
Dells Listening To BloggersFinally
Jeff Jarvis and his blog Buzz Machine have created some public relations issues for Dell Inc. From a PR standpoint, Dell did just about everything wrong up until this point. They refused to deal constructively and immediately with the problem and waited until it spiraled dramatically.
Listening to Learn
Blogging can be bad for you if you let your Technorati profile go to your head. But, it can also be good for you as well – if you really listen to what the feedback is telling you and apply what you learn.
Better Listening Skills = More Sales
Today’s business environment is intrinsically tied together by ongoing information exchanges between two people. This personal communication is most often facilitated by the spoken word. Understanding this information, as it flows within a dialogue between two people is fundamental to improving one’s selling effectiveness.
Usability and Listening to Customers Have Limits
Listening to customers and making sure your website is usable are important to website success. It is much more important, however, to have a website that delivers real value both to the organization and the reader. Going for value can sometimes mean going against customer feedback and usability best practice.
Unconditional Listening
I’ve always been called a good listener. People I barely know feel comfortable sharing intimate details with me, and I am always honored by that. Most recently though, I have wondered what it is about my listening style that engages people so quickly and effortlessly. I’ve never thought of myself as being particularly talented in this area, but have grown to accept that I possess some natural skills and some learned ones that facilitate my ability to communicate more effectively with others.