Tag: lesson

Have SEMs Learned The Super Bowl Lesson?

The 24 hours following Super Bowl XL will be the litmus test gauging the advertising world’s skill at integrating their offline and online campaigns. Those who’ve successfully stretched the $2.6 million spent on a 30-second spot will no doubt have ensured their brand’s presence in the search engines and have rewarded the searcher once they’ve hit the advertiser’s website.

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