Last week I watched the blog storm surrounding Target’s decision not to talk to a blogger, because it only focused on traditional media outlets.
Lesson’s Learned from Podcasting
If you plan on entering the world of podcasting or want to make yours better, you can read what I’ve learned in my MarketingProfs article, "Lessons Learned from Podcasting."
Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Are they worth the time investment? Should you start a podcast to generate leads? I would say probably not, at least if that’s your only motivation.
Google Webmaster Central Takes History Lesson
What’s old is new with the tools Google makes available to webmasters, with their latest update that brings more historical data to the service.
A Basic Lesson On Marketing To The “Wego”
Raise your hand if you have heard the term "blego." Ok, that’s probably not a good experiment since I can’t see you … but it’s an increasingly common word being used to describe the hyperactive egos of many bloggers.
Yahoo Learning Email Innovation Lesson
Yahoo has learned a lesson Microsoft picked up during the Windows Live Mail/Hotmail beta, that the less experienced users who make up the brunt of their free email services are hard to innovate for. Yahoo announced late last week it was rolling into the new Yahoo Mail some features it had dropped from the old Mail. The most obvious one: the return of checkboxes.
Anna Nicole BabyDaddy Drama A Good SEO Lesson
The Anna Nicole Smith drama is about to go into its third act as a Bahamian court reveals DNA test result showing that Larry Birkhead is the father of Dannielynn. There’s a reason I told you that on this e-business site: when it comes to traffic, timing is essential.
It’s not a cheap trick if you have legitimate reasons for covering something, right? Regardless of the sketchy ethics, part of search marketing and optimization involves following the trends and being able to predict future trends, as related to your subject matter.
A Real Customer Service Lesson
In customer service, it’s the little things that matter most. A little eye contact here or a head nod there may seem insignificant, and largely are, but to a customer needing acknowledgment, these things are everything. There is nothing worse than needing help in a store and getting ignored by the very people who are supposed to be there to help.
Business Blogging Lesson Still Not Learned
Social Media and PR 2.0 require a different approach – honesty and tranparency are paramount.
Google Earth Updates Give History Lesson
Google is usually on the cutting edge, or at least near it. The company’s latest “innovations” are intentionally out of date, though. Google Earth will now feature historical maps dating back as far as the 17th century.
Another Lesson on Corporate Blogging
Today’s lesson: Once a post goes up, leave it up. Pulling it down can have worse consequences than letting it stand.