When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Just make a list of the keywords or phrases you think that customer would enter into a search engine or directory when searching for your company or site. A good tool is WordTracker.com which will help you brainstorm different key phrases. Ask friends and associates which words they would use to search for your site on the internet, if they were looking for a site similar to yours.
Keywords: The first step to recognition
Open Wordtracker [http://www.wordtracker.com/] and you’ll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [http://www.webposition.com/]:
Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language…in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website?
Expert Advice: Keywords Determined By Page Or Site?
Hi Jill,
I’m confused in general about some SEO stuff. I was beginning to think I understood and then someone threw a wrench into my thoughts.
Search Engine Positioning Secrets, Keywords & Web Site Submission Optimization
Search engine positioning
High search engine positioning brings traffic. That’s good web site promotion! But high positioning needs careful planning prior to submission of a website to an engine.
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork.
The Wonders of Wordtracker: . . . it’s more than a hunt for keywords
For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that’s one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
Which keywords should you optimize your site for?
In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) – a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.
What Are Keywords And What The Heck Do You Do With Them?
When I first began my online business, I honestly thought that the moment I uploaded my Web site to the host it would magically appear on every search engine in existence. Some of you are giggling. Others are saying, “You mean it doesn’t”? No… it doesn’t.
Are You Targeting The Wrong Keywords?
Someone asked me recently to name the most critical element of any search engine optimization campaign. I didn’t hesitate to respond “keyword selection”.