The Utah State Legislature has passed a Trademark Protection Act that creates a new type of mark called an electronic registration mark; it probably will not survive a Constitutional test according to the state’s own general counsel.
Keyword Optimisation or Compelling Copy in Blog Titles?
Brian Clark has some excellent ideas for writing effective titles in his blog copyblogger. He has recently re-written headlines submitted by his readers along with a rationale for the changes. It’s a good way of demonstrating what works.
Keyword Tools – The Changing Landscape
Recently the the seo community has been abuzz with news that the Yahoo/Overture keyword tool has not been functioning and that it may be gone permanently.
Keyword Advertising In The Clear
The issue of using trademarks in keyword advertising has been resolved (at least for now). According to the U.S. District Court for the Eastern District of Pennsylvania, “you may use trademarks when buying search ads. Just don’t use the names in actual ads that consumers will see.”
Latest Keyword Triggered Ads and Trademark Ruling
Eric Goldman reports factually on the latest trademark infringement case, ruled on by a court in Eastern Pennsylvania:
Google Beta-Testing Keyword-based Ad Filtering
About a week and a half ago, I wrote a post ‘Adsense Should Allow Contextual Ad Filtering by Keyword’.
Adsense Should Allow Filtering by Keyword
EGOL recently made a post on the SEOmoz blog about one of the major shortcomings of Adsense: the lack of a feature to set negative keywords for the contextual ad matching.
Keyword Marketing Advances
In the world of E-commerce, everyone in the business of hawking something on the Web, big or small, knows how important Keywords and Search Engines can be in leading prospective customers to their website.
Choosing the Right Words in Keyword Selection
Selecting the right keywords can help give a website a huge boost in visitor traffic. Webmasters who choose the wrong keywords to target often end up with less than desired numbers of visitors.
NetSuite Plugs In Keyword Marketing
The Keyword Marketing Module provided by on-demand business software firm NetSuite would be available to its customers at no additional charge.