HarperCollins said today that it would make digital book content available for the iPhone. The publisher said it would make excerpts of 14 new titles available online in an iPhone-compatible format using HarperCollins Browse Inside application.
Is Buying An iPhone A Vote Against Net Neutrality?
One name we haven’t seen in the Net Neutrality debate is Apple, Inc. Though Jobs & Company are cozy with neutral net advocate Google, they also just launched iPhone with AT&T exclusivity. And that brings up some interesting questions, the most interesting of which: Is buying an iPhone a vote against Net Neutrality?
iPhone and Your Online Marketing Campaigns
Yes, yes, I know. If you hear the word “iPhone” again, you’re going to puke. Whether you are an Apple hater or an Apple lover, one thing is clear – iPhone will have an impact on the way people use the Internet on the go. So even if you are not a gadget freak, you should at least be interested in how the release of iPhone will impact your online advertising campaigns.
So how might the iPhone affect your online marketing efforts? In a few ways:
iPhone Searches Steady All Year
U.S. search activity surrounding the Apple iPhone reveals that Americans have performed an average of 274,000 iPhone searches per week since the start of the year according to comScore.
iPhone: The Pre-Launch Aftermath
Love it or hate it or sick of it, Apple’s iPhone is a hit before it hits, with searches for information spiking hundreds of percent, people lining up outside stores, old men complaining about it just as the rate plans are announced, three full days before the thing actually launches.
iPhone Has People Talking
The anticipated launch of the iPhone has received more buzz than any other product announcement this year according to Nielsen BuzzMetrics.
No Java, Flash, .NET/Silverlight for iPhone?
Apple announced third-party apps for the iPhone. Sounds a LOT like Adobe’s new AIR. Delivers HTML and JavaScript apps down to the phone via Safari. What’s interesting is what Steve Jobs left out.
No Java. So, can’t run Kyte.tv’s application. Can’t run the Google Maps application I’m using on my Nokia. Can’t run something cool coming soon from eBay that I’m testing out. Can’t run Radar.net. Etc. Etc.
Will The iPhone Flop?
CrunchGear blogger Seth Porges thinks the iPhone will bomb, and he makes a good case for it, even if it seems counterintuitive at first.
Engadget Explains iPhone Gaffe
Engadget editor Ryan Block followed up on Wednesday’s iPhone mix up with a long apology and explanation of how the popular tech blog received bogus information and why it was posted.
What Americans Think Of The iPhone
The anticipation of the launch of Apple’s iPhone has created plenty of buzz. A new survey from Harris Interactive takes a deeper look on what American think about the mother of all mobiles.
They found that the iPhone is not yet a household word but that 47 percent of respondents were aware of the product and 17 percent had an interest in buying it, which they noted was impressive for a product that has not yet been released.