Genuine cooperation between America’s two main political parties is rare, but when it occurs, something important is usually at stake. Such is the case with the Internet Radio Equality Act, sponsored by Senator Ron Wyden, a Democrat, and Senator Sam Brownback, a Republican.
Adtech: Internet Advertising Smoke – Mirrors
With this link-bait title, let me start out by pointing out that there was value at the show, and, I think, many potential advertising buyers in the audience. There were several very interesting booths, and some real innovators some of which we interviewed: I will have my educated, more gentle staff detail many of those here in the next few weeks.
But I must say that I am dissapointed that my son edited out all the duhhhhs we got when we asked about social media advertising applications.
Internet Marketing – Why is it so Difficult?
Old-style marketing wasn’t easy, but at least we knew how to do it. If we wanted to buy TV ads or print ads, we hired some creative people—or even a whole ad agency’s worth. If we wanted to do publicity, we hired a PR person. Whatever kind of marketing you wanted to do, you could just hire an expert.
Times have changed.
The Competitive Nature of Internet Marketing
I recently read John Reese’s PDF announcing the launch of his new Income.com site. In the PDF he talks about how competitive internet marketing will become in the coming 5 years, and stated what are the two main ingredients to large sustainable profit in that type of marketplace. The first is on the concept of optimization:
On-Demand Internet Radio Advertising
While Google’s out trying to conquer terrestrial advertising, a small start-up, TargetSpot, is building a platform that will allow businesses to easily and quickly create advertising to reach the 76 million listeners who prefer their radio of the online variety,according to the NYT.
Utah’s Scared of the Internet
Utah lawmakers are at it again, mulling a legislative crackdown on open wi-fi connections because they make it easier for children to access online pornography.
The state of Utah has been in the news a lot lately for its heavy-handed approach to Internet regulation. The most recent curfuffle was over a law banning the use of competitor keywords in search advertising.
Permanence and the Internet
Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked featuring Aishwarya Rai and Naveen Andrews.
Death Knell Chimes For Internet Radio
In March, the U.S. Copyright Royalty Board approved a proposal by SoundExchange, working on behalf of the RIAA, which would implement a significant increase in royalty rates for streaming audio providers. Realizing that these rates would put them under, online radio stations banded together in one last desperate appeal to the CRB to reconsider the decision.
Unfortunately for Internet radio providers, and for music lovers around the world, the judges at the CRB denied the appeal headed up by NPR and joined by several online radio stations.
Google Flushes New Internet Service
Google showed its humorous side yesterday as the company launched Google TiSP a supposed free wireless broadband service that operated through users plumbing systems.
Broadband Users Not Fans Of Mobile Internet
When it comes to a preference of devices for US broadband users the PC is by far the most popular choice with 94 percent favoring their desktop, while 40 percent use their laptop and only 5 percent use the mobile Internet according to Media-Screen.
Mobile users can be broken down into three categories: those who access the Internet from mobile devices (5%), those who have Internet mobile devices but don’t use them to go online (58%) and those who don’t have Internet enabled mobile devices (36%).