Tag: internet

The Internet is Cool?

That’s right everybody, the word is just in: the Internet is cool! Aren’t you excited?
Edison Media Research finally revisited a 2002 study that left the Internet as the “least essential” medium after newspapers, television and radio, and the second coolest after television. In the “Internet and Multimedia 2007” study, the Internet gets a definite boost.

How Can You Teach Internet Marketing?

As someone who writes frequently about Internet marketing, I think of my audience as one of professionals—folks who already understand marketing (and probably Internet marketing) who want to keep up with the latest ideas. But what about new marketers, such as college students studying marketing? How are they learning Internet marketing? I learned marketing from a textbook, but can Internet marketing be learned that way?

Internet Marketing Long Tail Bashes the “80:20” Rule

Wired editor-in-chief Chris Anderson (also the editor of “The Long Tail: Why The Future of Business Is Selling Less of More”) was in Singapore last week for the Media Leaders Series and his Long Tail theory has put paid to Vilfredo Pareto’s 80:20 rule.
An except from the Long Tail reveals how pervasive the Long Tail is, and how it put the 80:20 rule on its head.
Meeting Ecast CEO Robbie Vann-Adib, Anderson is asked what percent of the top selling 10,000 digital music tracks are sold or rented at least once a month.

Internet Marketing Mostly Perseverance

A few months ago, I told the story of Imran Khan, who emigrated to the United States from Pakistan at age 30 and has risen to CMO of Internet lending powerhouse E-LOAN. One of my readers asked me to fill in even more of the story. In my original post, I mentioned that Imran had sent out 500 resumes without landing an internship offer, but I never explained how Imran got his first big break.

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