Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.
Measuring Influence in the Blogosphere with BuzzLogic
Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.
Ad Position and Bid Influence
This screen shot is from a test campaign I ran this week (to see full size versions of screen shots here, click on them). The drilldown on any ad group’s bid or individual keyword bid allows you to project how bids will translate into ad positions and their expected click volumes in the upcoming month. This is just for a single keyword, “interior decorating.”
Finding Influence In Blog Marketing
The skeptic has always been quick to remind that popularity is not necessarily a measure of value. In a report detailing the most influential authorities on blog marketing, Onalytica, a UK-based analytics firm, illustrates that popularity is not always in line with influence, either.
Blog to Win Friends and Influence People
This year marks the 70th anniversary of the Dale Carnegie classic, How to Win Friends and Influence People. In the book, Carnegie outlines a timeless approach to building people skills. It’s a throwback to an era when civility ruled.
Blog Readership Down, Influence Up
Nearly ten years after blogging began in earnest, the readership of blogs among Internet users ranks well below other activities those users do online regularly.
Questionable Influence of Industry Research Firms
InformationWeek has an interesting, albeit exhaustive feature today on the influence that tech vendors wield over IT research firms:
Blog a Movie and Influence the World
Spotted in a post by Hugh MacLeod – an innovative (and, today, hardly surprising) approach to building buzz about a movie by getting bloggers to talk about it. In return, they get free tickets to the US preview.
Don’t Measure Blog Readership, Measure Influence
With their usual flair, The Boston Herald declares “Americans aren’t all agog for blogs.” …
Measuring Blog Importance & Influence
Sigh, each new PR opportunity always seems to bring us back to one of our biggest problems-measurement.