When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway?
Industry Pro Interview: What Is Uncle Sam Really Entitled To?
Eva Rosenberg (a.k.a. Tax Mama) started out just like you and I did… small! She took her BA in Accounting and MBA in International Business and put it to work with her own online company. TaxMama.com is the result of Eva’s inspiration and dream. She now answers our questions about marketing expenses and what Uncle Sam is really entitled to!
Industry Pro Interview: Insider Secrets To Building Your PR Campaign
Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention.
Be a Product of the Industry
New distributors hear this as soon as they join, seasoned distributors live it every day, and trainers shout it from the rooftops so their organizations get it loud and clear “Be a product of the product!”
Joining Industry Specific Organizations Has Many Benefits
Recently, while providing an up-and-coming Virtual Assistant (VA) with some startup information, she asked me a very interesting question, “Why do you and other VA’s join organizations?”
Industry Trends: Plug and Play
Technological advances over the years have driven the manufacturers of information technology products and systems to add “plug & play” features into their systems as much as possible. The industry direction has been to lower the level of technical knowledge/skills required for system installations and configurations. However, the by-product of this has been to add a tremendous amount of overhead into all aspects of networking.
I Survived the Landscape Industry Trade Show
This is the city. Any City, Anywhere. Once a year thousands of professionals from all fields of the Green Industry descend upon the Convention Center for the Anywhere Landscape Contractor Industry Trade show. In every state, every year, gardeners, landscape contractors, nurserymen, lawn care and grounds maintenance professionals will fill the Great Halls of Commerce.
Yahoo!’s Web Ignites the Robot Industry
Everyone is trying to second-guess what’s going on at Yahoo!. Some experts are saying webmasters will stop paying $299 yearly for the Yahoo! Business Express listing because they’ve seen their rankings tank since Yahoo! started serving Google crawler-based results. Others say it’s more important than ever to pay for the Yahoo! listing in order to boost link popularity, an important algorithm ranking factor.
What Changed at Yahoo!?
Industry Pro Interview: Marketing Beyond the Basics
I had the privilege of interviewing Diane Garrod of TalkCity.com. Talk about a marketing pro! Her online specialty is marketing – helping for profit and nonprofit clients to acquire, retain and upgrade customers and/or donors. Diane has worked with many high profile clients such as Mattel, Lipton, Costco, Novell, Kemper Funds, Columbia Studios, Toyota, and NBC. Read carefully as Diane takes us into a new level of marketing success!
Industry Trends: Plug & Play
Technological advances over the years have driven the manufacturers of information technology products and systems to add “plug & play” features into their systems as much as possible. The industry direction has been to lower the level of technical knowledge/skills required for system installations and configurations. However, the by-product of this has been to add a tremendous amount of overhead into all aspects of networking.