It’s not just about clicks and easily measured click-through-rates. Search marketers shouldn’t forget about the power of branding, or presence as I’ve called it previously, in the search results. Just because a consumer sees the brand but doesn’t click right away, it doesn’t mean that appearance was without worth.
Photosynth Release Makes A Big Impression
Back in 2006 at the Web 2.0 Summit, Microsoft showed off it’s cool new Photosynth program. They didn’t release it to the public, but they let attendees get a lick of what was in store, and left many of those who experienced it with a good taste in their mouths. Yesterday, they released it to the public as a service.
Google Releases “Share of Voice” Impression Metrics
Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a better understanding of their campaigns’ performance. The new impression metrics are akin to traditional advertising’s "Share of Voice" measurements.
AdWords Adds Impression Share Reporting
Google has placed a new section in its AdWords reporting that will reflect statistics similar to “share of voice” for campaigns.
Evaluating Ad Impression Metrics
Click fraud, along with other methods of generated false or inflating statistics concerning ad impressions, has been the subject of much debate throughout the industry. Some reports indicate that fraud is rampant throughout the online advertising realm, while other statistics suggest that click fraud and other shady practices aren’t as prevalent.
eCommerce Design: A Three Second Impression
“We find that Web sites have three seconds to make an impression.” – Jeff Rosenblum, Questus
Ajax Causing Impression Problems
The good news about Ajax technology in web pages is how it allows for the updating of content within the page without performing a full browser refresh; that’s the bad news too.
New Ad Impression Counting On Yahoo!
Yahoo announced the development of a new system of accurate and consistent of counting ad impressions. The Sunnyvale goliath said they were implementing the new platform add another layer of accountability to the measurement of online graphical advertising.
Proofing Tips – Make a Good Impression With Error-Free Documents
Typos can hurt your sales. Apply the proofreading tips below to proof your documents. The type of document and purpose will determine how you proofread. Proofreading a legal document will be different from proofreading documents with multiple columns, numbers, or names.
Make a Great Impression in 600 Pixels
If your newsletter’s in HTML or print, you need a nameplate (the banner that displays the name of your newsletter).
Designing a nameplate is similar to creating a company logo. Typically, you’ll want a design that’s memorable, compact (size-wise), and classic enough to last two or more years.