When most companies decide to embrace social media, they usually use it as a vehicle to market new products and services, while at the same time seeking transparency. When Dell launched its IdeaStorm website, it departed from the normal “this is what we’re doing” message that most company blogs transmit.
Dell IdeaStorm – Ultimate Customer Feedback Example
Dell IdeaStorm, which launched earlier this month, is the ultimate example of Seth Godin-style “take something good, innovate, and make it great” thinking.
IdeaStorm – Will Lightning Strike?
I think it’s great that Dell has come out with IdeaStorm, a suggestion site inspired by Digg (and that inspiration is explicily admitted on the site, unlike Yahoo’s recently launched suggestion sites, which caused such a ruckus because they were supposedly a “ripoff” of Digg). And like Rob Hyndman, I think the name is great too.