Murdok video reporter Kara Ratcliff at the Podcast Expo interviewed KFC Blanchette from Podchick and SkyDiverGirls about her marketing strategies.
‘Guerrilla Marketing’ Sells Itself
If small business owners could read no other book, I would love to have them study Jay Conrad Levinson’s Guerrilla Marketing: Secrets for Making Big Profits From your Small Business.
Guerrilla Marketing: A Cheaper Alternative
So you’ve spent an enormous amount on advertising in the media and got very little response — or maybe you were scared enough by the prices that you never put the ads there to begin with.
Guerrilla Marketing in Action
Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non- traditional marketing, something unusual, unexpected and designed to be noticed. Of course all marketing is designed to be notice. Its just that some isn’t, believe it or not.
Why Guerrilla Consultants Need Great Web Sites
In a world where anyone can access the archives of the Smithsonian Institute with a click of the mouse, potential clients will not be satisfied if a consultant’s Web site turns up nothing but marketing babble. Clients come to your web site for one reason: to solve a problem. They expect your site to look professional, be easy to navigate, and offer content that helps them understand how you can help them.