The formula for Google AdWords ad rank changed significantly in August, 2005. As I’m discovering, there are still many advertisers who simply aren’t aware of this.
Google Seething Over Belgian Judgment
Being compelled to remove certain news sources from the Google index and Google News was not a big deal for the company, but being required to post the judgment on its Belgian homepage apparently touched a nerve with the search advertising company.
Google Set To Steal Froogle’s Thunder
Google’s main search engine is soon going to take on some distinctly Froogle-ish characteristics.
Microsoft Readies Its Google Killer
During the Advertising Week 2006 conference, Microsoft will debut the global launch of its digital advertising platform, which will encompass platforms from the PC to mobile devices to the Xbox gaming system.
Google Missing Important Marketing Angle
I was just over reading Steve Rubel’s blog where he links to a BusinessWeek article about Google and its struggles to improve its business.
Google Searches For Stones In Belgium
Shortly after some impressive huff-and-puff grandstanding, Google decided it best to comply with a Belgian court order after all. The company initially refused an order to post a ruling against Google on its Belgian homepage and Google News site, and seemed to take the $640,000 daily fine on the chin.
Findory Dumps Google Ads For Amazon
Findory, the personalization startup that remains my favorite news source, has switched its ad system from Google AdSense to Amazon Associates.
Google, Yahoo Facing Click Fraud Pressure
A lengthy look at the issue of click fraud, where search advertising companies and site publisher networks profit from bogus ad clicks that cost advertisers real money, indicated a light is at the end of the tunnel when it comes to confronting the problem.
Interview with Google Analytics’ Senior Manager
On Thursday, September 21st I had the pleasure of interviewing Google Analytics’ Senior Manager Brett Crosby. So here’s how the conversation went:
Microsoft Works To Battle Google
Microsoft may set up an online version of its low-end Works productivity suite to compete with offerings from Google and a number of startup companies.