The purchase of DoubleClick by Google is the most interesting purchase by a search engine since Yahoo’s acquisition of Overture. Google’s cash and willingness to spend it is astonishing industry observers and its search competitors, especially Microsoft and Yahoo. Below is a compilation of quotes and facts that illustrate the impact of this deal:
DoubleClick Goes To Google For $3.1B
Online advertising network DoubleClick will become part of Google in an all cash deal valued at $3.1 billion, giving Google a big third-party ad serving network.
Google Earth Adds Hiking Trails, GPS Data
The sun is setting, you’re surrounded by trees, and you just heard a noise that sounded like Jabba the Hut’s rancor monster. Never fear – Google and Trimble will get you home. Thanks to a new GPS content layer, they’ll also get you “a wide variety of multimedia data on fitness and outdoor adventures, including routes, points of interest, pictures, video and audio.”
Google Pulls Imus Related Keywords?
It hasn’t been a good week for long-time shock jock Don Imus. After his controversial comments about the Rutgers women’s basketball team, his Imus in the Morning radio show was quickly dumped by both MSNBC and CBS. The events surrounding the scandal have had an interesting impact on the search world as well.
Prior to CBS axing the Imus program, several major sponsors pulled their advertising from the show, which no doubt was a major factor in the network’s decision to pull it from the airwaves.
Google AdWords Gets Update Along w/ Outage
When I saw that Google had announced a new look for AdWords, my heart skipped a beat as I envisioned a sexy new interface that would put Yahoo’s recently launched Panama to shame. Alas, if it weren’t for the announcement, you get when logging in to AdWords, you may not have even noticed a change.
Using Google AdWords & AdSense Distribution Data
Via Marketing Pilgrim, Google now offers a Placement Performance report, which shows what pages and sites your content ads are displayed on, and which ones are converting.
Here are tips Google offers on how to use this data:
Google Goes Crazy Over Acquisitions
If a company wants to place itself in position for a big check from Google, being a little bit crazy helps. So does bringing in the kind of traffic that can make crazy money for Google.
Google: ‘We Worry Every Day About This’
Everyone wants a great job, but for most people, that job is just a means to an end – money. So – even though Google is famous for its employee perks – the company is starting to sweat, because many of the earliest Googlers will soon gain the right to cash in the last part of their pre-IPO options.
Utah vs. Google: Trademark Debates Heat Up
The Utah State Legislature has passed a bill that would make it illegal to purchase keywords relating to a competitor’s product in order to show up alongside them in search results. The Trademark Protection Act has come under much public scrutiny, most notably by Google.
Google To Host Global Developer Day
Google is planning on hosting a Google Developer Day on May 31, which will take place in ten countries around the globe. The event will include workshops, keynotes and discussions on Google’s APIs (application programming interfaces) and developer tools.
"We’re very excited to hold this first-ever worldwide Google developer gathering," said Google Vice President of Search Products and User Experience Marissa Mayer.