A small tweak here . . . and a 28 percent plummet there. Yeah, that’s right – Google adjusted its algorithm, and according to Answers.com itself, traffic to the Answers “information portal” has dropped dramatically as a result.
Google Phone, New Ad Platform
The tech world is buzzing with rumors about a Google phone. The Wall Street Journal ran an article today, quoted at SearchEngineLand, that provides some details of the development process. Apparently, Google is taking a two-pronged approach: developing their own handset, but at the same time opening up the specifications to allow other manufacturers to offer compatible phones. And, unlike Apple’s iPhone, the Google Phone (GPhone?) should be available from multiple wireless companies.
Google’s Approach to Behavioral Targeting
While it may seem that every ad network and their mother is jumping into behavioral targeting, Google’s taking a different approach. Concerned that behavioral targeting might upset the AdWords cash cow applecart, Susan Wojcicki, Google’s vice president of product management for advertising, explained to Reuters why the company is testing session-based targeting, not profile-based.
Google Maps Adapts To Rush Hour Traffic
Online mapping services are great, but they still have various faults and quirks – an over-reliance on u-turns, a tendency to place buildings on the wrong side of the street, and so on. Now Google is trying to address one issue by making its drivetime estimates more accurate.
Mobile Ads Show Google The Money
Google wants its software on more cellphones for the opportunity to present lucrative mobile ads, but the wireless companies have issues with Google’s business terms.
Google Backing Off Behavioral Targeting
The search advertising company recently spun a message to reporters about having no interest in deep behavioral targeting. It’s no coincidence they had this relatively unprecedented chat at this point in time.
Google Earth Provides Updates, Answers
There’s a fresh post on the Google LatLong Blog, and it’s titled, “Where in the world is…(Answers).” You see, the post informs readers of various geographic locations that were hinted at earlier. But if Google was asking (perhaps rhetorically), “Where in the world is an updated image?” the answer would be, “just about everywhere.”
Google Makes Real Estate-AdWords Arrangement
Google’s in it for the long haul – the search giant just signed a three-year deal with Network Communications, “the leading publisher of printed and online real estate information in North America.” At stake? AdWords.
Google Supplemental Label Out. What Next, PageRank?
Which item published by Google is:
Google Talks A Good Game On Copyright
Google will be one of the firms supporting a complaint to be filed with the Federal Trade Commission about sports leagues and other content companies violate copyright law and the first amendment.