Tag: getting

Magazines Online: They’re Finally Getting It

Looking back it’s amazing to recall that magazines were once considered the best-positioned companies to succeed online. In the ancient days of the early 90s, magazines seemed to have it all: a brand name, years of archived editorial content, a deep list of advertisers who could be lured to the exciting new world of banner ads. Banner ads would produce the revenue to make it all profitable. Banner ads.

Getting and Keeping Customers in the Age of Disbelief

We’re in the “Age of Disbelief.” That means you CANNOT do whatever it takes to get through to prospects and customers.

Deception is verboten. It’s not the way to start and build long-term relationships, and the consumer’s radar will detect the deception… and more likely than not, government and media scrutiny will mete out justice.

Asking for Referrals, Getting Them and Keeping Them, Part I

I’m a professional coach. I’m not in it to see if I like it, or how much I can make how fast, or because it’s the latest fad. I’m in it because it’s my profession. I love the work and I’m in it for the long haul. It took years to learn the skills and build the practice base and my product is people’s lives. Therefore, yes, I take it seriously, and I think most professionals do. When I refer someone to someone else for professional services, this is going to reflect on my judgment, and also on how I care for my clients.

Getting Quality Visitors to Your Web Site

When I had uploaded my first page at www.tripod.com, I used to log on tens of times in a day to check the number of hits on my site. Even an increase of one unit used to increase the speed of blood in my veins.

But, no matter how hard I tried I never got listed in the search engines. It was a collection of my short stories. In two months, I just got a few hits from my sister, my cousins and a few of my friends.

Getting Back To Search Engine Optimization Basics

When starting any SEO campaign it is tempting to leap straight in and start tweaking meta tags and changing text. However, like any successful marketing strategy, it is vital to ensure that you know whom your audience is and how to reach them. In the same way traditional advertising agencies survey their demographic audience, search engine marketers must ensure that their SEO campaign targets the correct keywords or search phrases. Target the wrong search phrase and you could end up with great search engine rankings for keywords that have no search requests. A few hours now spent ensuring that the correct search phrases are targeted, can save months of useless optimization.

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