This article explains how an enterprise can leverage increased value generation, thereby aiding competitive advantage, by adoption of the `Enterprise Value Generation Service Orientated Architecture Platform’ (SOAP).
Finding Your B2B Lead Generation
Often lead generation programs seem more ready-fire-aim instead of ready-aim-fire. Mac McInTosh wrote a helpful article on, “Targeting Your B2B Lead Generation,” that I think provides some good tips and reminders.
White Papers, Lead Generation – Key for BtoB Marketers
Complex sales cycles make the development of multi-modal marketing strategies critical.
Lead Generation Conundrums
Our client list over at Page Zero is varied. One of the ways we can most consistently add value is in custom work driving paid search traffic and helping with site design and copywriting for “complex” sales, such as B2B campaigns with long sales cycles.
Using White Papers for Lead Generation
Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, “How White Papers Can Turbo-Boost Your Lead-Generation Campaign.”
Best & Worst Lead Generation Offers for 2006
I’ve been quiet here for over a week, but not because I don’t have a ton of things to write about. Actually, I’m focused on getting a special project ready that I’ll be releasing to the world via this blog on August 1st. Stay tuned.
De-Generation Net?
I have a piece posted on the American Thinker – I originally entitled it De-Generation Net? but the Editor changed it to Here Comes Gen Net. An excerpt follows below:
Lead Generation in the Internet Age
InTouch Inc. founder Brian J. Carroll’s book, Lead Generation for the Complex Sale goes beyond the well-circulated notions of salesmanship, addressing the new environment couched by the Internet and the long-term sale. But as importantly, Carroll sets up a how-to for managers desperately trying to bridge the gap between their marketing and sales departments.
Lead Generation for the Complex Sale
Lead Generation for the Complex Sale is a new book by Brian Carroll, CEO of InTouch Incorporated.
The Payback of Optimizing Lead Generation
A dilemma faced by many senior executives is whether to put more money into sales or into marketing.