More marketers are planning on shifting their media spending budgets to digital during the economic downturn, according to a second quarter survey by Round2 Communications.
Email marketing is one area where spending is set to increase with 40 percent of respondents planning to do so, while half expect their amount of spending to remain the same and just 10 percent plan a decrease.
Nearly a third (31.3%) of marketers plan to increase spending on interactive advertising while 52.1 percent say their investment will remain the same and 16.7 percent plan a decrease.
Yang To Yahoos: Stay Focused
The newest piece of CEO Jerry Yang to Yahoo communications dropped into the SEC’s 8-K filings, with an admonition to staffers to stay focused.
Semel “Laser-Focused” On Search Business
Yahoo ended its fiscal year by announcing an early arrival for its Panama search advertising platform, and CEO Terry Semel thinks it will help their overall search business.
The (Focused) Future Of Google?
Not all Google products are created equal; some, like Google Catalogs and Google Code, were pretty much doomed from the start. Many onlookers believe that the company will soon start concentrating on its central products, instead of spinning off these strange little odds and ends every few weeks. Nicholas Carr picked the five products most likely to receive this special attention.
Are You Too Inward-Focused?
Technology can act as a wall or a door between the organization and the customer. Too often it is becoming a wall.
IBM Starts Investor-Focused Podcasts
Reuters: IBM is the latest major company to embrace podcasting. […] The world’s largest computer company said on Friday …
The Importance Of A Focused Business Plan
So you have seen a great opportunity and are about to get started. Where do you go from here? Before you dig in, I cannot stress enough the importance of a well laid out business plan. You might then be asking, how do I plan and set goals if I don’t have a clue what I’m going to achieve and in what timeframe? This may be true, but your business must have a foundation on which to start from. You are going to start your home business because you see the potential of this opportunity. Now, to realize this potential, you should plan on how you are going to turn this into success.
Info.com: Consumer Focused Meta Search
Recently, a new meta search engine was launched under the name of Info.com. For those unaware, meta search engines pool the results of other search engines (Google, Yahoo) into a single result set. This approach to web search is an attempt to present the most relevant results as meta engines focus on filtering out extraneous listings. Otherwise, users would be flooded with millions of result pages (depending on the keyword’s popularity).
Too Much Choice Can Kill Your Business – How To Stay Focused On Profits
Is your business laser-focused? Here are three strategies to target your profits…
Keep ’em Focused with Mini-Sites
This is a copy of an email I recently sent to a customer of mine. The customer’s website had been online for two weeks and he was concerned that he still hadn’t made any sales…