WebProWorld
Google has released a new feature for its Website Optimizer tool, called Experiment Notes. The feature is designed to help users include documentation as part of their testing. For any experiments, users can now add their own annotations.
If you are unfamiliar with Website Optimizer, it’s a free tool from Google that webmasters can use to increase conversions by making adjustments to design and text elements to see what works.
A lot has been made about quality scores for Google ads. Rated on a scale of 1 to 10 per keyword targeted, the quality score is the ultimate determinant of ad placement on the search results. As webmasters experiment, tips for how to achieve a perfect 10 are emerging in the forums.
As the news continues to pour in and the news media works hard to sell their wares (meaning the more terrible the news the more people pay attention) there are more victims to be counted in the carnage. This time the targets are the ‘darlings’ of the new world advertising and marketing including web video, mobile phones, gaming and virtual worlds.
You have to give it up to Microsoft for tenacity. The company’s been sound trounced by Google in search, yet they haven’t given up their search ambitions. Most recently, Microsoft has been conducting a search experiment called U Rank. It’s not entirely original, of course. Google’s been experimenting with personalized search results for a while now. U Rank is accessible via existing members’ Windows Live ID.
A little over four months have gone by since Google launched Gmail Labs, and the company is now revisiting its collection of 13 experiments. Or, to be more accurate, adding to it, with three new features.
Google has released a new experiments area where users can pilot some of the enhancements that the search giant is trialing. By signing up, you can give them a test drive and provide feedback to help shape their final release.
The experiments include alternative views for search results, keyboard shortcuts and new navigation options. All the experiments represent some interesting improvements to the current Google search experience.
No one could ever accuse Google of letting their services become stagnant. The company, much like their competitors, is constantly looking for ways to improve their existing products. This MO even applies to their primary moneymaker: the Google advertising system, which consists of AdWords and AdSense.
Not only is General Motors still at the leading edge with executive blogging by a Fortune 100 company, with their GM Fastlane Blog, but they’re also out in front in trying out other new communication channels.
