With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick has announced an upgrade to its search engine-marketing program.
YouSearched Launches Disability Accessible Search Engine
Claiming to be the world’s first accessible search engine for people with disabilities, YouSearched.com has completed its launch. In an email sent by StepForth, a member of the YouSearched design team, the plans on how the engine achieves its accessibility goals is laid out.
Polish Search Engine NetSprint Launches Search In Lithuania
Following the search engine trend set by Google and perpetuated by competition sweeping the industry, Polish search engine NetSprint has decided on Lithuania as the next area for its operations. The company has launched a search engine for the country with an index of 2.7 million pages or 90% of Lithuanian sites.
FindFoward Search Engine Offering RSS Feeds For Search Results
RSS feeds are in high demand. Having the ability to get live updates to topics of interest is seen as being very desirable. FindFoward has taken this technology usually reserved for news and blog sites and applied it to its SERPs. You can now receive RSS updates on search queries entered into FindFoward.
Search Engine Marketing to the U.S. Hispanic Market
The explosive increase in the U.S. Hispanic population coupled with its increasing purchasing power has companies competing for a larger market share of this largely untapped market. Advertisers spent an estimated $2.8 billion in 2003 to market their products to U.S. Hispanics.
Link to Get Traffic – Not Search Engine Rankings!
There have been a lot of changes on the web since I wrote the first edition of “Power Linking Your Way to 1 Million Hits” in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign.
19 Year Old Runs Successful Search Engine FyberSearch
Nathan Enns developed FyberSearch, a non-Google and non-Yahoo related search engine, when he was 18 years old. According to his about page, Enns “is now 19 as of March 21st and continues to be the sole owner of the web and image search engine.” He created his engine out of frustration with current non-relevant search results.
Canada Ripe For Search Engine Ad Targeting
A study by comScore found that Canadians web users performed many more searches than their American counterparts. According to comScore’s test, “approximately 85 percent of the Canadian Internet population conducted at least one search at the top engines each month, compared to 73 percent of the U.S. population.”
Web Shopping Search Engine Use Jumps During Mother’s Day
Web users were out enmasse this past Mother’s Day weekend. Nielsen//NetRatings released a study that showed the amount of traffic to shopping-based search engines rose, in some cases, as much as 91%. The study also found that nearly 13 million unique visitors used online shopping directories and search engines.
Search Engine College Launches
Offering classes in search engine optimization and marketing, Search Engine College has launched its web presence. Located in New Zealand, the courses SEC offers are completed online. SEC is owned by WebRank LTD and is managed by SEO expert Kalena Jordan.