Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.
WebTrends Finds H&R Block and TurboTax Lead in Search Engine Visibility
With the tax season reaching its crescendo, WebTrends, the web analytics market share leader and a business unit of NetIQ Corporation, today unveiled results from its WebPosition Search Ranking study of how ten popular tax web sites are using…
Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit search engine rankings.
TurboScout: a New Meta Search Engine
A 21 year-old undergraduate from Singapore launched TurboScout.com, a new search tool that helps Internet users to access and compare original results from over 90 search engines across 7 categories on a single web page, removing the hassle of retyping keywords into different search engines.
It’s The Content, Stupid: Search Engine Optimization
In deciding to rank your website, search engines pay a lot of attention to the actual content they find on your webpages.
Search Engine Metrics… Organic Search vs. Paid Placement
Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).
Google’s War On Search Engine Spamming
After reading comments from readers and taking WG’s advice and reading the whole document, a little title change is necessary. As always, the meat is in the comments, read on….
Non-Reciprocal Link Building For Higher Search Engine Positioning
It’s no SEO secret that inbound links to your site are an important part of any complete search engine positioning strategy.
Can Invisible Text in CSSs Slip Under Search Engine Radar?
I’m literally inundated with questions on the subject of invisible text & hosting so I thought I’d debunk some myths and give you the facts straight up.
Oodles: A New Classified Search Engine
What do you get when former Excite.com executives, fresh from taking (very) early retirement, reunite to figure out a better way to sift through online classifieds…